When you’re building a strong personal brand, your photos should reflect more than just your face — they should tell your story. Recently, I had the pleasure of photographing Ali, a talented home stager with the Monica Hayes Team at Lepic-Kroeger Realtors here in Iowa City. She’s known for transforming spaces into warm, inviting homes that buyers can instantly envision themselves living in.

We chose the rooftop terrace as our backdrop, and the cloudy natural light that day created the most flattering, timeless images. The soft light gave us the perfect mood for both her professional portraits and more relaxed lifestyle shots. From headshots with a modern, polished edge to playful moments with staging props, every image highlighted her expertise and approachable personality.

One of my favorite parts of her session was capturing her local pride — Ali is a Hawkeye through and through! She proudly wore University of Iowa gear to show her support for our community, and these images added a fun, personal layer to her branding portfolio.

These photos aren’t just for LinkedIn or business cards — they’ll serve her across social media, marketing materials, and client communications. That’s the beauty of personal brand photography: it’s an investment that helps professionals like Ali connect authentically with their audience.

If you’re a local entrepreneur, business owner, or professional in Iowa City who wants to elevate your online presence, let’s create brand photos that tell your story with confidence and style.

Are you ready to elevate your business with images that capture your personality and professionalism? Personal brand photography is more than a headshot — it’s a visual story that helps your clients connect with you before you ever meet. Whether you’re a realtor, entrepreneur, or small business owner in Iowa City, I’d love to help you create photos that showcase your brand with confidence. Contact me today to start planning your session!

And how about that Hulken bag?!!! I don’t need one but I really want one!

Cheers~Ivy